Jolly Molly

My role

I led the project as Creative Director, designer and motion designer. That meant developing the graphic proposals, handling client communication and writing creative briefs for the design team, then executing the rollout myself across social media, landing pages, OOH, in-store materials like menus, banners and packaging, and digital media. I also built the design systems and After Effects templates the team needed to animate on their own.

Range

The rollout covered four areas: social media, feed design and campaign graphics; OOH, outdoor advertising and banners; in-store, menus, signage and packaging; and motion, After Effects templates and animated assets.

What it took

Running both the creative and production side of a project means holding the big picture and the pixel at the same time. Client presentations, brief writing, team direction, all while staying hands-on with execution. The systems I put together, guides and motion templates, were built so brand consistency could hold up beyond just my own involvement.